NRF 2026, locations to visit in NYC

Locations to visit during NRF 2026 in NYC: Nespresso, ‘Friends’ Central Perk Coffeehouse, Calvin Klein.

Nespresso Boutique Flatiron

85 Fifth Ave., New York

In the heart of New York’s Flatiron District, the Nespresso Boutique Flatiron 13,900-square-foot flagship signals a clear shift in how coffee brands think about retail – this is not a store, it’s a statement; designed as a destination, it embodies a reimagined retail strategy where discovery comes before transaction.

The ground floor sets the tone: self-guided tastings, live masterclasses, experts ready to engage, not sell, but educate; products are present, but never loud. Machines, blends, accessories, even engraving, all integrated seamlessly into the experience.

Downstairs, the narrative deepens: an intimate coffee bar experiments with trends, rituals, and multisensory mixology; a lounge invites visitors to slow down, play barista and connect coffee with place.

Central Perk Coffeehouse, inspired by ‘Friends’

20 Times Square, New York

Central Perk has left the screen and stepped into real retail: in Times Square, a 3,000-square-foot coffeehouse turns ‘Friends’ nostalgia into a permanent, physical destination.

This isn’t a replica, it’s a reinterpretation: the goal is not to relive the past, but to experience it on today’s terms; modern design, generous glass façades, and Instagram-ready spaces invite curiosity before fandom.

The iconic orange couch evolves into a social room built for lingering, dining, and sharing.

Artwork, subtle references, and local cues anchor the brand in New York without turning it into a museum.

Calvin Klein opens global flagship in NYC

530 Broadway, New York

Calvin Klein is back in New York: in SoHo, the brand opens a 3,000-square-foot global flagship store.

This store doesn’t shout: minimalism meets downtown energy, translating the language of New York lofts into a warm, modern retail space.

Raw materials, sculptural forms, and calm tones create a setting where product and culture coexist; denim and underwear anchor the experience, while apparel and accessories complete a precise lifestyle statement.

Every detail reinforces heritage without freezing it in time.

— —