MCP (Model Context Protocol, see more details below) is quickly emerging as the de-facto standard for agentic commerce; Kibo and Salesforce are already on board.
Google just announced UCP, but momentum clearly favors MCP, for now.
Why this matters: MCP servers built for e-commerce are reusable. Build once, deploy everywhere: ChatGPT, Gemini, Copilot, Alexa, Claude; same backbone, multiple AI front doors, that’s how real scale happens.
AWS is moving into position as the infrastructure layer, enabling companies to run and extend these systems with partners.
Insight: as a matter of fact, this isn’t theoretical anymore, the stack is forming; protocol wars are starting.
And history is clear: standards don’t wait for consensus, they reward early builders; those who keep waiting for ‘clarity’ may soon realize they’re building on ecosystems shaped by their competitors.
More details about MCP
The Model Context Protocol (MCP – https://modelcontextprotocol.io/docs/getting-started/intro) is an open-source standard, introduced by Anthropic, for AI models (LLMs) to communicate with external tools, data, and systems via a universal client-server framework, similar to HTTP for the web, enabling context-aware, action-oriented AI by standardizing how agents fetch real-time data, execute code and interact with applications.
On Retail 
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